To create a photographic backdrop for a new product range

In brief

The best products deserve the best setting in which to be displayed. In order to achieve this Otrovez have worked with Caple to develop a photographic technique that allows us to do just that.

Art Direction
Shoot Planning & Management
Location Sourcing
Image Grading


First of all we select a location. In this instance we were lucky enough to be able to XXXX The Pavello. A beautiful, award-winning property in Sussex that was the most expensive build ever on Channel 4’s “Grand Designs”.

Over a period of three days we shot all aspects of the property and particularly in the extensive kitchen. The Caple products were then shot in studio and retouched in to position to create the final image. This cost effective technique gave us far more realistic images without having to build a set or install appliance in situ.