A brand new look, the same great care.
Helping, healing and homing 14000 vulnerable animals each year.
Rebranding Bristol oldest animal welfare centre established in 1887. Following extensive consumer research a new corporate identity was created a long with a suite of supporting literature, point of sale and digital assets.
The new identity incorporated three new animal characters delivering a bright, fresh, friendly and contemporary look for the charity. This was then consistently applied across a broad spectrum of collateral, from the signage to staff uniforms, printed materials and online communications.
A published set of brand guidelines were also created which could be sent to individuals and organisations wishing to get involved with Bristol A.R.C. ensuring that all outbound communications remained consistent.