The brief that came out the Imerys office in Brussels was to reposition the brand so that the carbonate product ranges could be targeted to specific industries rather than by range.

Re-Brand
Design
Positioning
Strategy
Print

Imerys wished to clearly demonstrate their intimate understanding of each unique sector. We created a fresh new graphic approach that sat comfortably with the Imerys brand.  Initially giving a broad sector overview that match products to customer types which then went on further to give far greater technical detail and specification.