Heavy industry tyre applications for the OTR (Off The Road) sector. Creating three individual films and a single combined product film.

Storyboard
Direction
Production
Film

Across the globe Goodyear are keeping some of the world’s biggest vehicle’s on the move. Vehicles that work in some of the harshest environments, at ports, quarries and deep underground. These tyres are big too! The biggest (the 59/80R63) is 4 meters in diameter and weighs in at 5.4 tonnes (more than 2.5 Land Rover Defenders!) 

Filming this took a great deal of work with Risk Assessment Management and Health and Safety at the core of all our planning. The result was 4 films one for each of the working environments and a combination of all three.