A brand new look, the same great care.
Helping, healing and homing 14000 vulnerable animals each year.

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In brief

Rebranding Bristol oldest animal welfare centre established in 1887. Following extensive consumer research a new corporate identity was created a long with a suite of supporting literature, point of sale and digital assets.

Brand Identity
Copywriting
Digital Design

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The new identity incorporated three new animal characters delivering a bright, fresh, friendly and contemporary look for the charity. This was then consistently applied across a broad spectrum of collateral, from the signage to staff uniforms, printed materials and online communications.  

A published set of brand guidelines were also created which could be sent to individuals and organisations wishing to get involved with Bristol A.R.C. ensuring that all outbound communications remained consistent.

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If you are interested in making a donation or becoming involved with Bristol A.R.C.go to bristolarc.org.uk to find out more.