A re-vamped identity for the Oxford Half Marathon
An already established event, the Oxford Half Marathon needed a fresh look to reflect the evolution of this iconic event. This was to include a new “Identity” that incorporated the logo of the headline sponsor Vitality as well as fresh imagery.
A re-vamped identity for the Oxford Half Marathon showcasing the iconic new route around Oxford’s ethereal colleges and landmarks. Using stirring imagery and a newly structured website, the creative campaign well and truly picked up the pace, inspiring a sell out number of participants.
We developed the whole campaign strategy to encompass the design of all collateral. The new responsive website had to inform participants of all of the detail of the event as well as the facility to book a place, have a blog that updated on a daily basis and a count down to the event itself.