Product storytelling

In brief

A short film to demonstrate the end use of Imerys’ ImerCare mineral range. Natural. Mineral. Beautiful.



The Imerys Imercare range offers portfolio of products for the cosmetics and personal care industries. Their products are the key base constituents to so many of these products but in themselves and not very “glamorous”.

Given the glamour surrounding this industry we needed to inject some glamour of our own to truly communicate the importance of these Imerys products. The result was the Imerys Imercare brand film, showing the behind-the-scenes build up to a fashion show and the application of the end resulting product based on the Imerys range

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