Repositioning their market approach, Imerys Carbonates.
The brief was to develop a suite of industry-specific literature to demonstrate the clients intimate understanding of each unique sector.
Rather than pitching their products by market the decision was made to single out the relevant markets first and then match the relevant products to that sector. This covers a diverse spread of markets from construction to paints, inks, sealant and automotive. Each suite of literature was tailored accordingly creating folders, information brochures and technical data sheets.