Natural. Mineral. Beautiful.
Following the initial launch 5 years ago the client requested a brand refresh incorporating more product reference and adding some humanity to the range.
Launched at the In-Cosmetics Show the new ImerCare brand and styling wowed the crowds with its striking and beautiful imagery capturing the essence of Natural. Mineral. Beautiful. Offering a distinct look and feel the ImerCare brand is now instantly recognisable throughout the cosmetics industry.
Imerys have developed a range of mineral additives for the cosmetics industry, plastics-free and natural so very little environmental impact.
For the launch, the requirement was to communicate the “beautiful and natural” end result of the product as much as the product itself. To this end the graphics were created using the product to clearly demonstrate the aesthetic of the finished product as well enhance the natural aspect of the ingredients.