Business to business communication across the globe
To support the launch of The FleetFirst offering from Goodyear we were briefed to write, direct, produce and edit a series of 5 films to support the product launch.
It was vital that it ran in parallel with the design of the suite of multi language launch literature that clearly communicated the relatively complicated offerings across the Fleet First portfolio of products.
We managed the entire shoot from the hire of trucks and trailers to coordinating the FleetFirst team at the various depots throughout the UK. The final output combines real time footage with animations that matched the brochures. The films were subtitled in 7 languages.