Business to business communication across the globe
The brief was to create a suite of multi language literature that clearly communicated the relatively complicated offerings across the Fleet First portfolio of products. This combines all new photography and a range of info graphics. All of which, importantly, had to adhere to the rigid Goodyear corporate guide lines. The final delivery was published in 29 languages and launched to markets at a specially organised event in Cape Town.
Rolled out throughout Europe and launched at the IAA Motor Show in Hanover.