/// MG

A new approach for the launch of MG’s new baby, the MG3. The concept took a very British but contemporary slant on this classic British Marque. Bright, energetic and youthful in design with day and night shots that took in everything from the Fun of the Fair to the City Street and sites of London.

The proposed production was also cost effective with locations shot separately to the pre-production cars and dropped in in post-production.

MG’s Primary Image
MG’s Secondary Image
Work