/// Avon + Somerset Police

Always a tough one. Getting an important message out there, clearly and succinctly whilst making sure it’s right for the target market and not patronising or implausible. Last Christmas’s campaign from Avon & Somerset Police focused on responsible drinking over the Christmas period. Based on text messaging and smart phones the successful campaign highlighted the potentially disastrous outcomes resulting from over indulgence.

Avon + Somerset Police’s Primary Image
Avon + Somerset Police’s Secondary Image